How Central Banks Policies Are Enabling Financial Markets To Survive Covid-19

In Q4 of 2020, WBR Insights surveyed 100 Heads of Trading, Heads of eFX and similar from across European Forex firms and sell-side banks in the APAC and EMEA regions, to find out what they thought of the central bank’s influence, the race for profit in a low-interest rate environment and how these two areas within the financial services industry are able to fight low profitability. The report aims to gain a greater understanding of how the overarching marketing tactics and strategies are shaping results from across forex firms and sell-side banks. The survey was conducted by appointment over the telephone. The results were compiled and anonymised by WBR Insights and are presented here with analysis and commentary from Swissquote Bank contributors.

With the announcements of promising results from several of the COVID-19 vaccines currently under trial, the resolution of the present worldwide health crisis seems almost at hand. However, we are still facing the colossal task of rebuilding the economies roughed up by the pandemic. While there is no miracle cure for that, central banks undoubtedly play a crucial role in cushioning the impact of the pandemic on the economy and fostering the recovery.