Yusuf Nurbhai

Yusuf Nurbhai is Managing Director at BestX®, where he leads strategic initiatives focused on transparency, execution analytics, and workflow optimisation across the FX trading lifecycle. With a career spanning over two decades in financial markets, Yusuf brings deep expertise in electronic trading, data-driven execution strategies, and client-centric innovation.

At BestX, Yusuf has been instrumental in shaping the firm’s global presence and product evolution, helping clients navigate increasingly complex FX market structures. His leadership has been pivotal in aligning BestX’s analytics capabilities with the needs of asset managers, hedge funds, and institutional investors.

Yusuf is a frequent contributor to industry panels and thought leadership forums, including TradeTech FX Europe and USA, where he has helped drive conversations around automation, liquidity fragmentation, and regulatory impact on FX trading. At TradeTech FX 2025 in Barcelona, Yusuf will speak on the Buy Side Innovation Day panel, “Execution Optimisation: Adapting execution strategies in real-time,” exploring how to navigate unique datasets, counterparty friction, and auto-execution thresholds.